The tech giant has entered a strategic partnership with a blockchain gaming platform to launch a virtual world, based on a real-life theme park.
Based on the official report by PlayDapp, the blockchain startup will be helping Samsung’s C&T Resort Division to build a virtual representation of the company’s theme park called Everland.
Through the partnership, PlayDapp will deploy its NFT services on the upcoming metaverse theme park, with the first stages of the project to begin sometime this year. The Everland metaverse will reportedly feature several attractions from the actual theme park, including its famous "T-Express" roller coaster.
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"…we plan to expand the metaverse ecosystem to include Caribbean Bay and golf courses. Expand new customer experiences by further accelerating digital transformation using park infrastructure such as Tulip Art NFT and Robot Cafes to expand into new customer experiences." - Samsung C&T Resort Group.
Likewise, Sang Chung, who is the Business Manager at PlayDapp, spoke on the collaboration with Samsung C&T, describing the Everland Metaverse as a virtual world where players will be able to earn NFTs and redeemable items by simply playing and participating in the metaverse.
This hasn’t been the first time that a metaverse theme park was mentioned. Back in 2020, Disney patented a technology called virtual world simulator, which was accepted in December of 2021.
Likewise, Samsung has previously dabbled in NFTs and the metaverse. Back in January, Samsung launched a virtual store in Decentraland that represents the company’s actual store in New York.
