McDonald’s has ventured into new territory by teaming up with Doodles, a creative franchise that originally emerged as a non-fungible token (NFT) project.
Together, they are launching a campaign titled “GM Spread Joy”, featuring limited-edition McCafé cups adorned with Doodles-inspired designs. This collaboration, officially announced by both brands on X, will begin on November 18.
The promotional effort doesn’t stop with the cups. Through the McDonald’s app, customers will gain access to unique digital experiences, including animated content and collectible digital wearables. The app will also offer an interactive “pack ripping experience”, reminiscent of unboxing collectible trading cards. To further amplify excitement, the campaign will utilize TikTok and Instagram challenges under the hashtag #GMSpreadJoy.
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In a public statement, Tariq Hassan, McDonald’s chief marketing officer, explained the brand’s choice to partner with Doodles:
Beyond the web3 scope, we chose Doodles because they are an agent of change in the cultural landscape, and they span beyond digital assets — an entertainment brand in itself with a fearless community we cannot wait to interact with and more importantly, bring to more people across the US.
McDonald’s has already teased its audience with a mysterious animation shared on its X account on November 12. The cryptic post, linked to the Doodles project, sparked a surge in NFT sales for Doodles. Doodles later confirmed the collaboration by sharing a McDonald’s post, declaring that their community was on the brink of significant expansion.
This partnership aligns with a period of innovation for Doodles, which has expanded its presence in the entertainment sector. On September 13, Doodles released its first animated film, Dullsville and the Doodleverse. The addition of Pharrell Williams as chief brand officer marked a pivotal moment, as his music and the voices of artists like Lil Wayne and Coi Leray were featured in the brand's latest animated venture.
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