The open-source blockchain platform Tezos announced its sponsorship for one of the top soccer clubs in the world Manchester United in a multi-year deal, and an upcoming deal with sports streaming platform FloSports.
Crypto platforms have been diving into sports for quite some time now. Even the largest exchanges like Binance and FTX secured sponsorship deals with soccer leagues and large sports events.
Meanwhile, a rather small crypto platform, compared to other blockchain projects, Tezos managed to strike a deal with one of the leading soccer/football clubs in the world - Manchester United.
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According to the report by Athletic, the sponsorship is a multi-year deal, providing the football club with 20 million pounds per year. While Man Utd will use the sponsorship funds for training resources, Tezos looks to build its way up to the blockchain industry and bring awareness to the platform.
Likewise, Tezos announced another sponsorship deal with FloSports which is a popular broadcasting service for wrestling events and motorsports. The partnership is expected to roll out sometime in 2024.
Based on the report by SportBusiness, it will be another multi-year sponsorship deal, during which FloSports will be releasing its sports NFTs on the Tezos blockchain platform, amongst other brand engagements, like Tezos sports jerseys.
Senior Vice President at FloSports Jason Ford talked about the sponsorship with high regard, stating:
"Tezos will help demonstrate to our subscribers the benefits of blockchain technology while also helping us deliver unique and unforgettable fan experiences that will further strengthen our relationship with fans of our wide range of sports."
In late January of 2022, there were rumors floating around about Binance being picked up as the official sponsorship by one of the best FC’s in the world - Barcelona.
