The NFT ticketing solution will reportedly "revolutionize the ticketing market."
Binance, the world’s largest crypto exchange, has recently announced that it would be joining forces with Italian football club Società Sportiva Lazo to launch a non-fungible token (NFT) solution.
According to the official announcement, fans will be able to enter the team’s home matches at the Stadio Olimpico with the NFT ticket, developed by Binance, for the rest of the upcoming 2022/23 season.
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On top of that, NFT tickets will also pave the way for holders to get discounts in the team's stores and matches, participate in LAZIO fan token giveaways, visit the backstage of the Stadio Olimpico, and have full access to other nifty features.
When commenting on the partnership, Binance mentioned that it would be seeking to put a stop to ticket misuse and ticket counterfeiting, as well as make ticketing systems safer and more reliable.
The official report also read that fans will be able to pick up their NFT tickets for free through official Lazio stores and social media platforms. However, users will have to complete identity verification via the Binance application or the official website.
Zoe Wei from Binance noted that the initiative displays the massive opportunities that Web3 brings, adding that the technology might be also adapted in other broader entertainment industries.
Likewise, Marco Canigiani, marketing director of Lazio, commented on the NFT solution and implied that the football team is looking forward to working with the crypto exchange to bring even more possibilities and benefits to the fans.
In fact, this isn't the first time that the two entities partnered up, as last year, they both signed a two-year jersey sponsorship deal.
Nonetheless, back in February, the National Football League (NFL) also rolled out a similar initiative, granting Super Bowl LVI attendees their own personalized non-fungible tokens (NFTs).
