One of the largest record labels and entertainment companies WMG will be looking to work alongside the blockchain-based trading card game Splinterlands.
As the play-to-earn concept keeps getting pushed by the crypto industry, it seems that large companies outside the digital asset realm have caught on to the hype.
Based on the report by MBW, the deal between WMG and Splinterlands will build a unique project by allowing artists, who are part of the record label, to create their own P2E games on the blockchain.
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Oana Ruxandra, who is the Chief Digital Officer at WMG, spoke on the partnership with Splinterlands, stating:
"I don’t think we can underestimate how massive the opportunity around P2E gaming is. Our partnership with Splinterlands pulls focus to our artists and their music as we all work together to develop and maintain tokenized games."
Her statement suggests that the two companies will most likely work on a project related to Splinterlands, and fans will be able to support their favorite artists through in-game NFTs and tokens.
Likewise, the CEO and co-founder of Splinterlands Jesse "Aggroed" Reich acknowledged WMG’s involvement in Web 3.0 technologies, and looks forward to building upon the "intersection of gaming, music, crypto, NFTs, DeFi, and blockchain."
This wasn’t the first time that the Warners Music Group dabbled in the digital asset industry. In late January, WMG partnered up with NFT platform OneOf to create exclusive art-based digital assets that reflect creators who are part of the record label.
