By playing interactive games on OREOVERSE, fans have a chance to win a grand prize of $50,000.
OREO, a cookie company known for its signature sandwich cookie consisting of two biscuits or cookie pieces with a sweet creme filling, has launched its Metaverse called OREOVERSE.
According to the press release shared on January 24th, in OREOVERSE, users can play “multiple levels of cookie-themed games” and explore the virtual world.
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In particular, OREO fans are invited to play games, such as “Stack Stuf” and “Rocket Stuf,” to win a grand prize of $50,000.
When talking about OREO's newest project, OREO Senior Brand Manager Julia Rosenbloom stated:
We're so excited to enter the metaverse! OREO is the cookie that begs to be played with and we love to create new opportunities for our fans to connect with each other and share that playful spirit.
On top of that, OREO is enlisting TV personality Martha Stewart and “her gardener and good friend,” Ryan McCallister, to “explore a new horizon and navigate the OREO-inspired virtual reality world.”
Martha Stewart shared her excitement about the newest project, stating:
I am excited to make my metaverse debut in partnership with one of my favorite cookie brands, OREO, and having Ryan there with me will make it all the more fun. The two of us have had our fair share of adventures over the last 10 years and have been able to navigate just about anything together, especially in the garden!
On January 30th, customers are invited to join a live stream on OREO's Facebook or Instagram account to watch Martha’s OREOVERSE “excursion.”
From now on, OREO fans can enter the OREOVERSE through Meta Horizons Worlds using their Meta Quest Pro or Meta Quest 2 headsets. Those users who don’t have virtual reality (VR) headsets can enter OREOVERSE via a desktop computer or mobile phone by visiting an official OREOVERSE website.
Along with the launch of OREOVERSE, the cookie company is rolling out the Most OREO OREO cookies, which are available for pre-order on OREO.com and will appear “on shelves nationwide starting January 30th.”
