Sportswear company jumped on the non-fungible token wagon and made millions of dollars from NFT sales.
Nike, an American athletic apparel company, has become the biggest-earning brand when looking into NFT sales.
According to the data shared by Dune Analytics, the company made a whopping $185 million from NFT sales.
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The company has generated around 68,000 transactions and significantly surpassed other well-known brands.
Nike started its NFT journey back in April 2022. The company introduced its virtual sneaker NFT collection called Cryptokicks. In total, the NFT collection contained 20,000 original pieces, one of which was designed by Japanese contemporary artist Takashi Murakami. According to the data, Murakami’s digital sneaker was bought for $134,000.
Other brands such as Dolce & Gabbana, Tiffany and Co., Gucci, and Adidas entered the list of the top five companies with the best earnings from NFTs. According to the data, Dolce &Gabbana made around $26 million. Tiffany and Co., which shook the NFT market with its NFTiff tokens and CryptoPunk-themed pendants, made around $13 million.
At the beginning of the year, Gucci announced its collaboration with vinyl toy brand SUPERPLASTIC and fired up their “SUPERGUCCI” NFT collection. On top of that, in March, Gucci launched another NFT collection called “Gucci Grail”. Overall, according to the data the company made around $12 million for its NFT collections.
Nike wasn’t the only sportswear company to introduce NFTs. At the beginning of the year, Adidas collaborated with Prada to launch its own NFT collection, with which the company collected around $11 million. According to the data, the Adidas NFT collection made the second most transactions, more than 51,000.
