The well-known "hypebeast" clothing brand has made a partnership deal with an NFT platform for a metaverse initiative.
With NFTs and the metaverse becoming a lot more mainstream, there have been several companies releasing their own digital collectibles and showing presence in the virtual world. As a matter of fact, large clothing brands became fond of pushing their creations through Web3 initiatives.
According to the official press release, MADworld and BAPE will be bringing in "streetwear" to various metaverse initiatives including games, virtual experiences, and digital tokens to their fans.
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In fact, Animoca Brands, which is one of the largest investors in the blockchain industry, holds a significant amount of shares in MADworld, suggesting that there will most likely be BAPE clothing and accessories in Animoca Brands-owned metaverse game the Sandbox.
Both companies have previously dabbled in their own metaverse initiatives. Just recently, BAPE announced its own (B)apetaverse, and launched a collection of 10k NFTs, while MADworld has its own native token called $UMAD.
This isn’t the first time that a clothing brand ventured into Web3 initiatives. Back in January, the world-renowned Italian fashion brand Gucci partnered with Superplastic to launch an NFT collection called SuperGucci.
