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Ireland Launches GDPR Investigation into Google's AI Model

Key Takeaways

  • Ireland's DPC is investigating Google's AI model for potential GDPR violations regarding personal data use;
  • Google's PaLM 2 is the subject of the inquiry due to its potential high-risk data processing;
  • The probe follows a similar case involving X, which agreed to stop using EU/EEA user data for AI training.
Ireland Launches GDPR Investigation into Google's AI Model

Ireland's Data Protection Commission (DPC) has launched an inquiry into Google to assess whether the company's development of its artificial intelligence (AI) model aligns with EU data protection laws.

The investigation will examine if Google adhered to the General Data Protection Regulation (GDPR) while developing its Pathways Language Model 2 (PaLM 2).

The DPC, the authority responsible for overseeing GDPR in Ireland, announced the investigation in a press release on September 12.

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The inquiry will focus on how personal data of EU citizens may have been used in training PaLM 2.

PaLM 2, launched in May 2023, has introduced improved multilingualism, reasoning, and coding capabilities. It comes in four sizes—Gecko, Otter, Bison, and Unicorn—and is designed for a range of use cases.

In its announcement, the DPC highlighted the importance of conducting a Data Protection Impact Assessment (DPIA) for projects that pose high risks to personal data. The regulator noted:

This statutory inquiry forms part of the wider efforts of the DPC, working in conjunction with its EU/EEA peer regulators, in regulating the processing of the personal data of EU/EEA data subjects in the development of AI models and systems.

A week ago, the DPC wrapped up a separate investigation into the social media platform X. On September 4, X agreed to halt using EU and European Economic Area (EEA) users' personal data to train its AI chatbot, Grok.

X has also faced regulatory challenges outside of Europe. In late August, Brazilian regulators suspended X after its owner, Elon Musk, declined to appoint a legal representative for the company in Brazil. The suspension was upheld by the Brazilian Supreme Court on September 2.

With the new investigation into Google's PaLM 2, the DPC is making it clear that the use of personal data in developing AI models will be closely scrutinized to ensure compliance with GDPR and the protection of EU citizens' privacy.

Gode S. Web3 Market Analyst
Gode is a Web3 Market Analyst who researches the most important industry events and interprets how they affect the wider Web3 space. Her formal education in media culture & digital rhetoric allows her to employ a methodical approach to evaluating critical Web3 news data, including large-scale events and the wider social sentiment within the ecosystem.
Gode is a mutilingual professional, having studied in multiple universities all across Europe. This allows her to have a one-of-a-kind opportunity to analyze Web3 social sentiments spanning different cultures and languages and, in turn, develop a much deeper understanding of how the Web3 space is growing within different communities. With the rest of her team, Gode works to identify crucial crypto news patterns and provide unbiased and data-driven information.
Gode’s passions include working and communicating with people, and when she’s not researching Web3 news, she spends her time traveling and watching true crime documentaries.

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