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Bored Bunny NFT Project Exposed as a Slow Rug, $21M Stolen from Investors

Bored Bunny NFT Project Exposed as a Slow Rug, $21M Stolen from Investors

The celebrity-promoted non-fungible token (NFT) collection turned out to be yet another rug pull.

While NFTs have been booming over the past several months, the market’s success turned out to be a double-edged sword as it was also plagued by well-constructed projects that would later get rug-pulled.

Just yesterday, on March 31st, a well-known crypto detective @zachxbt posted a wall of messages on his Twitter feed.  According to him, the Bored Bunny NFT collection, which was largely promoted by NFT and crypto-friendly celebrities like Floyd Mayweather, DJ Khaled, Jake Paul, etc., pointed to a "slow rug", costing investors over $21.1 million.

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Slow rug pulls are usually thought out digital asset schemes where the creators try to keep the project alive, while they periodically cash in on inflated NFT prices to reduce suspicion.

The Bored Bunny NFT collection, according to zachxbt, promised collectors metaverse initiatives, events, and "instant" profits from their investments, while putting up celebrities like famous boxer Floyd Mayweather and Youtuber Jake Paul to promote the project.

After the collections sold out, all the funds were apparently transferred to centralized exchanges on several different wallets. 

However, things started to take a turn for the worse when the community noticed that floor prices of their NFTs slumped, and the Bored Bunny NFT creators went missing from social media for weeks.

When the project got called out, the owner of the Bored Bunny NFT Twitter account suddenly responded, claiming that there were a lot of "messages and emails" to go through, which supposedly was the reason for their absence.

This led to zachxbt looking further into the matter and finding out who was actually behind the project since the creators did not disclose their identities. It turns out that the Bored Bunny NFT team was also behind other multi-million dollar rug pulls like Crazy Camels & Ancient Cats Club.

Likewise, he identified one specific person behind the rug pull due to their ties to Floyd Mayweather, who promoted the NFT project. Then, he tracked down several other names through their digital footprint, that were also part of Bored Bunny NFTs.

The final nail in the coffin was the Discord announcement on the Bored Bunny channel, in which the creators asked the community if they would like a moderator to take over the NFT project.

While the complete details of the project rug are yet to be confirmed, the investigation led by zachxbt seems very plausible, with the overwhelming proof pointing towards a slow rug pull by the creators.

Due to NFTs becoming a lot more mainstream, law enforcement agencies have started getting involved in the recently emerged market. Just a week ago, the people behind the Frosties NFT rug pull were charged with financial fraud by the US Court for the Southern District of New York. 

Aaron S. , Editor-In-Chief
Having completed a Master’s degree in Economics, Politics, and Cultures of the East Asia region, Aaron has written scientific papers analyzing the differences between Western and Collective forms of capitalism in the post-World War II era.
With close to a decade of experience in the FinTech industry, Aaron understands all of the biggest issues and struggles that crypto enthusiasts face. He’s a passionate analyst who is concerned with data-driven and fact-based content, as well as that which speaks to both Web3 natives and industry newcomers.
Aaron is the go-to person for everything and anything related to digital currencies. With a huge passion for blockchain & Web3 education, Aaron strives to transform the space as we know it, and make it more approachable to complete beginners.
Aaron has been quoted by multiple established outlets, and is a published author himself. Even during his free time, he enjoys researching the market trends, and looking for the next supernova.

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