Crypto.com has made history as the first crypto platform to enter into a partnership with the UEFA Champions League.
This multi-year collaboration, announced on August 14, makes the crypto exchange an official global sponsor of the UEFA Champions League.
Crypto.com and UEFA will work together to create special experiences for fans and boost interest in both football and cryptocurrency. The sponsorship will include activities inside stadiums, TV broadcasts, and advertising campaigns.
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Steven Kalifowitz, Crypto.com's chief marketing officer, highlighted the potential benefits of this collaboration, particularly in terms of increasing crypto awareness among mainstream audiences. Major sports events like the UEFA Champions League have the potential to introduce crypto to billions, which can increase the value of cryptocurrencies in the future.
Kalifowitz remarked:
We have successfully built the Crypto.com brand and community by producing innovative and groundbreaking moments and events in a way that others have not been able to replicate. Connecting our brand with engaged sports fans around the world has effectively grown our user base to over 100 million in pursuit of our mission of cryptocurrency in every wallet.
By leveraging the global popularity of the UEFA Champions League, Crypto.com aims to create engaging moments that resonate with sports fans, which not only strengthens their brand but also promotes broader crypto adoption.
Crypto.com has also previously collaborated with Eminem for an ad campaign.
