Viewers tuning in to watch the Kansas City Chiefs clash with the San Francisco 49ers during Super Bowl LVIII on February 11th will notice a significant change in advertising content.
This year, the celebrated event will not feature advertisements from cryptocurrency exchanges, marking a departure from recent trends.
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A report from CNN on February 2nd highlighted that the upcoming Super Bowl advertisements are predominantly from sectors outside of financial technology.
Paul Hardart, a clinical professor of marketing at New York University’s Stern School of Business, commented that the focus of this year's Super Bowl ads would lean towards "fun, humor, and entertainment." This shift comes after previous Super Bowls saw a notable presence from artificial intelligence and cryptocurrency companies.
The 2022 Super Bowl, for instance, saw significant participation from crypto firms such as FTX, eToro, Crypto.com, and Coinbase.
The event even featured a memorable ad with comedian Larry David, who later humorously remarked on his participation following the downfall of FTX and the subsequent legal battles it faced.
However, in the aftermath of bankruptcy filings by several crypto firms and a downturn in the market, Super Bowl LVII in 2023 showcased a stark absence of digital asset advertisements.
The lineup for 2024's ad spots includes well-known brands such as BMW, Budweiser, State Farm, Oreo, DoorDash, and Hellman’s Mayonnaise, with the cost for a 30-second advertisement reaching up to $7 million.
Historically, cryptocurrency ads have made memorable impacts, with Crypto.com's "Fortune Favors the Brave" ad featuring Matt Damon and advertisements starring sports figures like Shaq and Naomi Osaka for FTX. However, Super Bowl LVIII is set to take a different path, focusing on entertainment values over financial tech promotions.
