Revolut, a leading FinTech company headquartered in London, is set to initiate a "Learn and Earn Campaign" for Solana's meme cryptocurrency BONK, aiming to educate users on crypto.
The company is considering to offer rewards of $1.2 million for the campaign participants. This strategic move is expected to swell BONK's user base by half a million.
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Revolut already has a customer base of 38 million users across more than 50 countries. Therefore, the growth target is merely 1.3% of Revolut's existing clientele.
Post-announcement, BONK's valuation climbed by around 13%.
Information about the campaign was detailed on February 14 in a memo from BonkDAO, the governing decentralized autonomous organization for BONK.
By the time of writing, 8 out of 12 voting members of the organization have shown support for the campaign, enough for the proposal to be passed.
The campaign will unfold in two stages: an initial launch phase on Revolut to foster organic growth and the full-scale Learn and Earn campaign.
This strategic partnership underscores the potential of fintech collaborations to propel the crypto ecosystem forward.
In other Solana-related news, the network experienced a disruption earlier this month, which halted block production and progression.
