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Rumble Goes Crypto: $20 Million Bitcoin Bet Shakes Up Treasury Strategy

Key Takeaways

  • Rumble plans to allocate up to $20M in Bitcoin, showcasing confidence in cryptocurrency’s potential as a strategic asset;
  • CEO Chris Pavlovski’s poll revealed 93.9% support for adding Bitcoin, aligning with growing institutional crypto adoption;
  • The Bitcoin strategy is flexible, allowing Rumble to adjust based on market conditions and financial priorities.
Rumble Goes Crypto: $20 Million Bitcoin Bet Shakes Up Treasury Strategy

The video-sharing platform Rumble, an alternative to YouTube with approximately 67 million active users monthly, has revealed plans to invest in Bitcoin BTC $101,713.04 .

On November 25, Rumble’s board of directors gave the green light, allocating as much as $20 million of the platform’s surplus cash reserves to Bitcoin.

The actual amount and timing of purchases will be at the discretion of company leadership, influenced by factors such as the state of the cryptocurrency market, Bitcoin’s value, and the company’s cash flow requirements.

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The decision follows a poll on X, where Rumble CEO and chairman Chris Pavlovski asked followers if the company should include Bitcoin in its reserves. The response was overwhelmingly positive, with 93.9% of the 43,790 respondents voting in favor.

Pavlovski expressed optimism about Bitcoin’s role in the financial sector, citing its unique properties compared to traditional fiat currencies. He stated:

We believe that the world is still in the early stages of the adoption of Bitcoin, which has recently accelerated with the election of a crypto-friendly US presidential administration and increased institutional adoption.

This action shows Rumble’s commitment to embracing cryptocurrency as part of its strategy. The company stated that the initiative reflects its confidence in Bitcoin as a valuable asset and a tool to enhance its growth.

However, Rumble clarified that its Bitcoin allocation plan is not set in stone and may be paused, altered, or ended at any time depending on its financial priorities.

Rumble's Bitcoin strategy highlights the growing corporate shift toward cryptocurrency adoption. Meanwhile, Michael Saylor revealed plans to promote a Bitcoin strategy to Microsoft's board. How does he intend to make his case? Read the full story.

Aaron S. Editor-In-Chief
Having completed a Master’s degree in Economics, Politics, and Cultures of the East Asia region, Aaron has written scientific papers analyzing the differences between Western and Collective forms of capitalism in the post-World War II era.
With close to a decade of experience in the FinTech industry, Aaron understands all of the biggest issues and struggles that crypto enthusiasts face. He’s a passionate analyst who is concerned with data-driven and fact-based content, as well as that which speaks to both Web3 natives and industry newcomers.
Aaron is the go-to person for everything and anything related to digital currencies. With a huge passion for blockchain & Web3 education, Aaron strives to transform the space as we know it, and make it more approachable to complete beginners.
Aaron has been quoted by multiple established outlets, and is a published author himself. Even during his free time, he enjoys researching the market trends, and looking for the next supernova.

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