This November, rapper Iggy Azalea is set to launch an online casino, Motherland, powered by her MOTHER memecoin.
The casino plans to feature various gaming options, including poker, blackjack, roulette, slots, live dealer games, and sports betting.
This project was unveiled during the Motherland Rodeo event in Singapore on September 20.
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Azalea emphasized that the project focuses on blending culture and entertainment in a way that goes beyond short-lived trends, aiming to build lasting value.
Her business partner, Joe McCann, founder of crypto investment firm Asymmetric, highlighted the project's innovative approach:
Motherland is a perfect example of how Iggy is taking the token beyond speculation and into real-world applications.
At the Token2049 event in Singapore, Azalea emphasized the importance of bringing memecoins into practical applications, especially as cryptocurrencies gain wider acceptance as payment methods.
In May, there was a surge in celebrity-issued memecoins on the Solana blockchain. While many of these tokens saw their values drop, Azalea's active involvement has helped maintain MOTHER's value over the past few months. At the time of writing, the token's price stands at $0.07, representing a 25% increase over the past week and 52% over the past month.
By offering a platform where users can engage with popular casino games using cryptocurrency, Azalea aims to set a new standard in the industry where crypto and mainstream entertainment converge.
