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LEGO Responds to Hack, Removes Token Scam From Homepage

Key Takeaways

  • A fake "LEGO Coin" token promotion appeared on LEGO's homepage after a security breach on October 5, directing users to a phishing site;
  • The scam was removed within 75 minutes of appearing online;
  • LEGO later confirmed that no user accounts were affected and that they are taking steps to prevent future breaches.
LEGO Responds to Hack, Removes Token Scam From Homepage

A promotion for a fake "LEGO Coin" token was taken down from LEGO Group's homepage following a security breach on October 5.

The fake ad promised buyers "secret rewards" for purchasing the fraudulent token. However, clicking the "Buy Now" link redirected users to a phishing site, stealing sensitive information.

The "LEGO Coin" promotion appeared on LEGO's website around 1:00 AM UTC on October 5  and was removed within 75 minutes, according to a LEGO subreddit moderator, "mescad."

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Screenshots shared on X showed the scam's announcement: 

Our new LEGO Coin is officially out! Buy the LEGO Coin today and unlock secret rewards!

While the scam message and phishing link have since been taken down from the site, LEGO has not yet issued an official statement addressing the breach.

Engadget later reported that LEGO acknowledged the incident and confirmed that no customer accounts were compromised:

The issue has been resolved. No user accounts have been compromised, and customers can continue shopping as usual. The cause has been identified, and we are implementing measures to prevent this from happening again.

In other news, on September 23, hackers took control of the OpenAI Newsroom account on X, aiming to lure victims into a scheme involving fake OPENAI tokens.

Gode S. , Web3 Market Analyst
Gode is a Web3 Market Analyst who researches the most important industry events and interprets how they affect the wider Web3 space. Her formal education in media culture & digital rhetoric allows her to employ a methodical approach to evaluating critical Web3 news data, including large-scale events and the wider social sentiment within the ecosystem.
Gode is a mutilingual professional, having studied in multiple universities all across Europe. This allows her to have a one-of-a-kind opportunity to analyze Web3 social sentiments spanning different cultures and languages and, in turn, develop a much deeper understanding of how the Web3 space is growing within different communities. With the rest of her team, Gode works to identify crucial crypto news patterns and provide unbiased and data-driven information.
Gode’s passions include working and communicating with people, and when she’s not researching Web3 news, she spends her time traveling and watching true crime documentaries.

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