As part of the extended deal, Crypto.com will remain a key sponsor at Formula 1 events, including the Miami Grand Prix.
The partnership aligned with Formula 1’s goal of expanding its popularity in untouched regions and attracting younger audiences. For Crypto.com, the sponsorship supports its marketing plan to establish the platform as a leading name in digital finance.
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This renewal builds on their success since their original agreement in 2021, which marked Formula 1’s entry into the cryptocurrency industry during a growing interest in digital assets.
Chief Commercial Officer at Formula 1, Emily Prazer, expressed optimism regarding the partnership. She said:
We’ve enjoyed a great partnership with Crypto.com since 2021 and this extension will make them one of our longest-term partners.
The initial agreement made Crypto.com the official cryptocurrency sponsor for Formula 1, tying it to the Sprint qualifying series, a new addition to the sport aimed at increasing fan engagement.
Since the collaboration began, Formula 1 has reached 750 million fans worldwide, with 96 million social media followers and a TV audience of 1.5 billion. Crypto.com, which had under 10 million users in 2021, claims to serve more than 100 million customers globally.
As Crypto.com and Formula 1 extend their collaboration, the crypto exchange also explores opportunities in other sports. Recently, Crypto.com stepped in as the title sponsor for a golf tournament. Could this sponsorship bring new experiences for golf players? Read the full story.
