Cristiano Ronaldo, the renowned football star, is making headlines for his continued involvement with non-fungible token (NFT) holders, even as he navigates through legal challenges in the United States.
A recent video released by crypto exchange Binance captures Ronaldo engaging in a football session with fans who own his NFTs.
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This initiative, featuring internet sensation Khaby Lame and Croatian footballer Maria Marković, is part of Ronaldo's broader collaboration with Binance in the NFT space.
The partnership between Ronaldo and Binance, which began in 2022, marked the launch of Ronaldo's first NFT collection. This collaboration was designed to bring forth a series of NFT collections endorsed by Ronaldo, along with providing NFT holders with exclusive opportunities to interact with the football icon.
Expressing his enthusiasm for the initiative, Ronaldo had previously highlighted the importance he places on his relationship with fans and his interest in offering unique experiences through NFTs.
Ronaldo's promotion of NFTs continued into 2023, with notable activities like undergoing a lie detector test during the launch of his second NFT collection with Binance. During this event, Ronaldo confirmed his engagement with NFTs.
However, Ronaldo's involvement with Binance and NFTs has attracted some controversy. Critics have raised concerns that his actions could be interpreted as promoting investments in what they allege to be unregistered securities on the crypto exchange.
This resulted in a class-action lawsuit filed against him in a district court in Florida, USA, on November 27th, 2023. The lawsuit alleges Ronaldo's active participation in selling these purportedly unregistered securities in collaboration with Binance.
Serving legal notices to Ronaldo has been challenging due to his private residence in Saudi Arabia.
This unfolding story sheds light on the intricate relationship between celebrity endorsements in the burgeoning world of digital assets and the legal complexities that can arise. Ronaldo's dedication to providing unique experiences to his NFT holders juxtaposes interestingly with the ongoing legal scrutiny he faces.
