Coinbase’s CEO shares ideas that could benefit the crypto industry moving forward.
Brian Armstrong, CEO of Coinbase, shared 10 of his ideas regarding the future of crypto, expressing hope that developers will use it to further the industry’s innovation.
In a blog post published on August 30th, Armstrong outlined the ideas he believes could “galvanize the next generation of crypto startups.”
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He explained that despite all the products Coinbase developed internally, there are more ideas than their team can handle. He shared a request for builders that might help the crypto ecosystem down the line.
Among the suggestions is the concept of a flatcoin, a decentralized stablecoin able to track consumer prices to keep its purchasing power and backed by a basket of assets. Armstrong admitted that whoever “helps build a better form of money in crypto would have a huge impact.”
Another idea on the list is the introduction of onchain ads to Web3. The blog post underlined that ads worked well for Web2, and the same principle likely would be successful in the new iteration. However, Armstrong noted that the payment model should probably move from CPC to CPA, a.k.a payment is issued when someone takes action or buys onchain.
The CEO also speculated if it would be possible to introduce privacy options for Layer 2 solutions. He noted that while transparency is a core feature of blockchains, there might be cases where people might not want the transactions to be easily visible to the public.
He also spoke about tokenizing real-world assets:
We believe over time many forms of assets can and will be manifested on open, permissionless blockchain networks, creating new financial primitives endowed with the superpowers of programmability, composability, 24/7 global liquidity, and trust-minimized settlement.
Ultimately, he encouraged developers to keep building in the crypto space.
Despite the blog post being aimed at new prospective developers and their ideas, the Coinbase team is not abandoning the reigns of innovation by any means. Earlier this month, the company received permission from the National Futures Association (NFA) to roll out crypto futures investments to certain American users.
