Bluesky, a decentralized social media platform based in the United States, has witnessed a surge in Brazilian user registrations after Elon Musk's X was banned in the country.
Brazil's Supreme Court decided to suspend X on August 30 due to Musk's refusal to appoint a legal representative for the platform in the country.
On September 1, Bluesky announced that it gained one million new users in just three days.
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The problems of X started with a legal tussle between Brazilian Supreme Court Justice Alexandre de Moraes and Elon Musk. The conflict arose when X failed to follow a court order to ban accounts accused of spreading election misinformation.
The day after X was suspended, a Bluesky developer reported that their traffic was consistently 15 times higher than usual, as many Brazilians switched to Bluesky, adding:
4 days ago we couldn't imagine the amount of load we're seeing on our systems right now. The team is holding it down and doing great.
Bluesky was established as a public benefit corporation based on decentralization principles, with Jay Graber serving as its CEO. Initially introduced by former Twitter CEO Jack Dorsey in 2019, the platform officially launched in February 2024. By September, it had over 8.4 million users.
Bluesky's quick growth in Brazil shows both the platform's appeal and the impact that legal actions can have on digital platforms.
In other news, Elon Musk recently won the dismissal of a lawsuit seeking $258 billion in damages, which accused him of manipulating the price of Dogecoin (DOGE).
