Bitget launches a new advertising campaign featuring comedian Adam DeVine.
Adam DeVine, a well-known American actor and comedian, has appeared in a humorous advertisement for the cryptocurrency exchange Bitget, blending comedy with a serious message about the future of digital currency trading.
Opening the advertisement, DeVine encourages viewers to "Trade crypto from the comfort of your race car bed at 2:00 am. I don’t give a care. Business hours? Thing of the past."
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These playful remarks are part of a video clip, "Crypto and Chicken Nuggets," where DeVine is seen engaging with his smartphone, cracking jokes about chicken nuggets, and promoting Bitget.
Adam DeVine's comedic charm has been recognized in popular television and film roles, including the comedy series Workaholics and the Pitch Perfect movie series. In the Bitget advertisement, he takes a more inspirational tone towards the end, proclaiming:
While other generations are already set in their ways, we are the ones who are set for change! <Phone fumbles and falls.> Well... yeah, that’s busted.
The ad includes a disclaimer emphasizing that DeVine is a "paid actor," and his views "should not be relied upon as specific recommendations or financial or other advice."
Moreover, it is clarified that he is “not licensed as an investment advisor or broker-dealer in any jurisdiction.” The commercial concludes with a statement:
The ad is not intended for distribution in the United States (including its territories or possessions) or to any US person.
It is worth noting that it is not Bitget's first collaboration with a celebrity to endorse its products. Recently, the crypto exchange partnered with one of the best football players in the world, Lionel Messi. The football player currently serves as Bitget's brand ambassador.
On top of that, BitGet recently acquired operational licenses in Lithuania and Poland.
Adam DeVine's lighthearted approach to Bitget's advertisement adds a fresh and engaging perspective to the crypto trading world. This ad may mark a new trend in how crypto exchanges approach marketing, balancing humor with information.
